How To Move Emails Directly Into Folders Using Gmail

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Sage Knows IT: Moving Emails from Inbox to Labels using Gmail

One of the most useful features of Microsoft Outlook was the ability to automatically route emails from your inbox into individual folders based on a set of parameters.  This was especially useful to me when sifting out a manager’s request from the sea of emails from clients.  As many people and organizations transition from off the self (OTS) products to cloud base solutions such as Gmail, some may find it difficult to apply similar features. 

The Difference Between Outlook Folders & Gmail Labels

Before we start organizing our emails, it is important to understand the subtle difference between Folders in Outlook and Labels in GMail.

In Outlook, folders act similar to the Windows Desktop environment.  They are a container that allows for the storage of emails, files and other attachments. Other than the .PST file, the content within the folder only resides in that folder.  The user has the ability to drag and drop emails from one location in the inbox to another or use automation through Rules.

In lieu of Folders, Google assigns Labels to each email.  By default when a Label is assigned to an email, the contents of the email remains in the Inbox.  Unlike Outlook, the user cannot drag and drop emails from the inbox into the labels.  However, through automation, it is possible to remove emails from the Inbox and assign them to Labels with the use of Filters.

YouTube: How to Move Emails Directly Into Folders Using Gmail Labels and Filters

Creating Filters in Gmail

If you are familiar with Outlook’s Rules, then you will be no stranger to Filters. Filters allow users to set parameters and allow automation.  In the example below, we will be filtering out all emails from the twitter domain (i.e. @twitter.com) and assigning them a label called, Twitter.

Gmail: Filter Search Bar
  • In The Search Bar at the top, click Show Search Options
  • In the From section, type @twitter.com (or any domain you wish to use)
    • Please note, that if you use just twitter in the “Has the words” section, it will filter all emails that have twitter listed in them including unrelated emails with twitter social handles
  • Be sure that Search section shows All Mail then click on, Create Filter

The next screen will have a list of filter options.

Filter Options

Filter OptionAction
Skip The Inbox (Archive IT)Moves Emails from Inbox to Archive Folder; does not delete emails
Mark As ReadMarks Emails as Read
Star ItApplies a star to emails with designated parameters
Apply the Label:Applies existing or new labels to emails with designated parameters
Forward ItForwards Email to designated address
Delete ItDeletes Email
Never Send it to SpamDesignates all emails with parameters as not spam
Always Mark It As ImportantDesignates all emails fitting parameter as important; Similar to Star option
Never Mark It As ImportantDesignatesal emails with parameter as not important
Categorize as:Assigns emails to Google preset parameters
Also Apply Filter to Matching ConversationsApplies all actions elected above to existing emails; Similar to Outlook feature “Run Now”

Select The Following Options:

  • Skip the Inbox (Archive It)
  • Apply the label: Choose label
    • Using the drop down box, select New Label
    • Type a Label Name (i.e. Twitter), then click Create
  • Also apply filter to matching conversations
    • This option is important as it will apply the filter to existing emails.  With this unchecked, it will only apply to future emails.
  • Click Create Filter
Gmail: Filter Options

If you have a large inbox, it may take a few seconds for it to refresh.   All emails in your existing inbox will disappear and be tagged with the label you elected.  On the left hand side, you can click on your Label and all the emails will now be available with a count of unread emails, similar to Outlook.  

Changing the Label Color in Gmail

If you want to change the color of the Labels to make it more eye-popping, hover your mouse over the Label of choice (i.e. Twitter) and you should see three dots to the right.

  • Select the ellipsis (three vertical dots) next to the Label
  • Under Label color, select the color of choice
Gmail: Label Color options

How to Amend or Delete Existing Filters in Gmail

Should you make a mistake in your filter setup or want to delete the filter, Google makes it easy to implement changes.  

  • Click on the settings gear on the upper right portion of Gmail 
  • Select See All Settings and then go to Filters and Blocked Addresses tab
    • All filters created will be present here
    • Under, This following filters are applied to all incoming mail, choose edit to make changes to your existing filter or delete to remove the filter completely.

Filters and Labels in Gmail are an excellent way to keep your inbox free from clutter. For more helpful tips or to contribute to the community, be sure to join the YouTube community.


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For over 20 years, I have had the distinct opportunity to work in the Information Technology space under a variety of distinct roles. My unique position has helped me become a risk management Maven for Fortune 500 and Small Business Companies around the world. For the last 12 years, I have assisted Small Business Owners and Insurance Agency understand the impacts of Cyber Incident exposures and what steps to take to help mitigate potential data breaches. My desire to expand my reach related to cyber security has led me to establish the Sage Knows IT blog as a way to help Small Business Owners and aspiring Information Technology (I.T.) Professionals better understand the road-maps of I.T. through the experiences I have had. Information Technology and Information Security is the future of our world and I hope this blog will inspire those that are interested in joining our ever involving field.

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